At this moment a commercial war between the operators of cellular telephones has been triggered, in the sand of the telephone UMTS, 3G or multimedia.
It is a incipient market, with not too many types of contents, but it is evident that in a very next future it will move enormous amounts of money.
Now it is essential to discover, what the audio-visual products for third generation mobiles that really will interest to the consumer are, and to discover it before the competition, because the one who hits first hits twice.
In 2004 the invoicing of the mobile telephone in Spain was of 16,101 million Euros of which only 628 million were paid by services multimedia.
This number is relatively very low, but the telecommunications companies know that, these services multimedia on the phone mean, simply, their future.
40 million users of cellular telephony in Spain spent only 628 million Euros in cellular services multimedia with support GPRS and UMTS, lastest and the most advanced technologies.
But the most interesting thing is not to know what has been spent, but how and how much will be spend in new contents and services that are still not discovered.
The actual applications and services are the downloading of files, the alarms of events, the information news, the download of Java games, download of music files mp3, download of tones and logos, the messages with images (MMS), the access to videos and TV for mobile telephone, location of people, and a growing set of new multimedia services for companies.
The indices of growth of this sector are still not known with exactitude because services like the downloading of music or the MMS, are aproximately one year old.
Vodafone, Telefonica moviles y Amena, affirm that the increases of use of these services go up to around 50% in the 2005 with respect to the previous year and that 50% of the users with this type of terminals use these services sometimes.
The employer's association of content companies Aesam declares an increase of invoicing in multimedia contents of more of the 100% in the 2004, with respect to the previous year.
Of the 2,093 million Euros spent in data applications, 1,465 million were of short messages deliverie ... continua
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